Ask customer questions that reveal behaviour
Move from ‘Do you like my idea?’ to a useful conversation about a recent problem. Build a short interview guide and separate observations from assumptions.
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Entrepreneurship / Free mini-course
Turn an uncertain idea into a commitment you can manage. Set limits on money and time, use what you already have and decide what would justify another step.
Free · ₹0 · about 20 minutes · self-paced reading + practice
By Dr. Swapnil Sahoo · for adult learners · no account required
01 / Read and try
When demand is unknown, a detailed revenue forecast can look more certain than its evidence. Begin with the skills, time, relationships and resources actually available. Then state what you can afford to commit if the experiment teaches you that the idea should stop. Sarasvathy’s effectuation research develops affordable loss as an alternative decision logic under uncertainty. An affordable-loss limit is personal and context dependent; it is not an instruction to spend the maximum or a guarantee that a venture is safe.
02 / Read and try
Choose the least commitment that can reveal the next important uncertainty. Meera can first ask residents about recent plant problems and test a simple booking offer, using her existing tools for work within her competence. Break the commitment into stages so later spending depends on observed behaviour. Include cash, time, customer promises and any borrowed resource in the card. A cheap test that measures the wrong question is still wasteful; specify what the activity is intended to teach.
03 / Read and try
Write stop and continue conditions before inviting participants. A booking is stronger evidence of intent than praise, but it is still not a completed paid service or repeat demand. Track who acts, why others decline, effort per appointment and whether the promise was delivered. Stop when the agreed loss or time limit is reached; you can then make a new, explicit decision based on what was learned. Avoid expanding the budget merely because the previous spending would otherwise feel wasted.
04 / Make a decision
Put the idea to work · guided practice
A public demonstration using original hypothetical material. Explore choices and compare your reasoning. This activity does not submit work, count towards assessed progress or issue a certificate.
Original hypothetical exercise: Meera has basic balcony-plant knowledge, existing tools, six available hours and a ₹2,000 affordable-loss ceiling. A supplier offers a ₹12,000 kit with a ‘launch discount’. No customer has yet booked. A smaller two-stage interview and appointment test could cost ₹1,000. The person, supplier and figures are invented; no real purchase is recommended.
Choose the next commitment and define when Meera should stop or continue. Try a different choice to see how the reasoning changes. Feedback is written instructional guidance, not AI-generated advice.
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This is one defensible response. Your recommendation may differ if you explain the assumptions and evidence.
Keep the momentum
Move from ‘Do you like my idea?’ to a useful conversation about a recent problem. Build a short interview guide and separate observations from assumptions.
Try the next course →Explore the proposed full programme, its capstone and assessment rubric. Dates and enrolment details are separate from this free course.
Explore the programme →This course provides self-practice and written guidance. It does not submit work, certify completion or promise a professional outcome.