Open learning resources
The demonstration lessons use original fictional scenarios. Make an attempt, compare the feedback and reflect on what you would change. No account is required.
Original demonstrations
Hypothetical exercise: Paperlane is an invented small stationery seller. Its team handles 40 support messages a day. A human-only reply takes six minutes. A proposed AI-assisted process takes one minute to draft and three minutes to check. Some enquiries mention addresses; refund decisions must follow an approved policy. These numbers are invented learning inputs, not results from a real business.
Open the exercise →Hypothetical exercise: Noonbox is an invented lunch service with one kitchen and delivery capacity of 120 lunches a day. Office subscriptions earn ₹50 contribution per lunch; premium custom orders earn ₹90 before any additional coordination cost. The team can offer reliable fixed-menu delivery to offices or individually customised meals with flexible delivery times. It cannot promise both with its current kitchen and routing team. All business details are invented.
Open the exercise →Hypothetical exercise: a founder is considering an evening bicycle-maintenance service for apartment residents. The founder has basic repair skills, ten hours for a first test and ₹5,000 they can afford to lose. Equipment for a full launch would cost ₹35,000. No customer has yet been interviewed. These are invented learning inputs; this exercise does not establish demand or approve a real commercial service.
Open the exercise →Read further
Start with risk, context and human oversight rather than assuming every task should be automated.
NIST AI Risk Management Framework ↗ (opens in a new tab)Explore the distinctions between operational improvement, strategic positioning and trade-offs.
Porter: What Is Strategy? ↗ (opens in a new tab)Explore how entrepreneurs work with available means and manage affordable loss.
Effectuation principles ↗ (opens in a new tab)External materials remain with their publishers and may require access or payment. They do not indicate a partnership with the Lab.