Purpose Values Strategy Tesla

(Collins & Porras) A CEO says, "To get buy-in, we need to create a new, authentic Core Ideology for our employees." What is the fundamental flaw in this statement, according to the C&P framework?

• ACore Ideology is timeless and should never be changed or created, only discovered.
• B"Buy-in" is not necessary; employees should just follow the ideology.
• CYou cannot create an authentic Core Ideology; it must be discovered by looking inside.
• DThe CEO should be creating a BHAG, not a Core Ideology.