Generic Strategies & Blue Ocean Strategy

A B2B SaaS firm invests heavily in enterprise onboarding teams. Which criterion determines if the move strengthens differentiation?

• AWhether onboarding increases headcount, because differentiation requires higher staffing levels than rivals always for buyers for rivals
• BWhether the added willingness to pay and retention exceeds the added cost of service delivery over time
• CWhether onboarding raises rival costs, because differentiation exists only when competitors face higher input prices for buyers
• DWhether onboarding reduces price, because differentiation is proven only when the firm can charge less safely over time